The Specialist in Signage
Your Shelf. Our Performance.
Are you responsible for category performance? Then you know: Space equals money. Availability equals revenue. Reliability is everything.
Pickup International supports major European retail organizations in achieving:
✔ Higher turnover per m²
✔ Minimized stock risk
✔ Guaranteed delivery reliability
✔ Sustainable, European sourcing
We are the European market leader, active in 18 countries and present in 3,200+ points of sale across Europe.
Why Leading Retail Chains Choose Pickup
- 400 Products per m²
Our unique presentation system optimizes shelf space without adding complexity. Compact, clear and high-performing. - European Production
Almost our entire assortment is produced in-house in the Netherlands, ensuring quality control, flexibility, and stability. - Delivery Within 2–10 Days Across Europe
Together with our logistics partners, we guarantee fast and reliable delivery to all key European markets. - Low Entry, High Rotation
No high minimum order quantities. No additional listing fees. Our post-sale model ensures visibility in-store, in catalogues and is driving consistent sell-through. - EDI Ordering Possibilities
Pickup supports EDI ordering, allowing retailers to integrate our assortment directly into their internal purchasing systems.
This enables:
• Automated replenishment
• Real-time stock synchronization
• Efficient supply chain management
• Reduced administrative workload
Our European Retail Partners
Pickup collaborates with leading retail chains with a proven track record in DIY and professional hardware markets, including: Bricomarché, Bricorama, Brico Planit, Praxis, Brico, Karwei, Gamma & Hubo
What This Means for You
✔ Reduced Supply Chain Risk
European production ensures stable availability and less dependency on overseas freight.
✔ Faster Replenishment
No long sea freight lead times. Delivery within 2–10 days, depending on your location in Europe..
✔ Sustainable Procurement
• 80% of our assortment made more sustainable within 3 years
• Local suppliers and European raw materials
• Reduced-plastic packaging solutions
✔ Central Production, International Coverage
One production location. Scalable distribution to over 18 European countries.
✔ Custom & Dropship via Your Channel
Retailers can offer custom solutions directly through their own sales channels without the additional logistical pressure.
About Pickup
Pickup’s history dates back to 1963, when the first self-adhesive vinyl letters and numbers were produced in Zwolle. This marked the foundation of the Pickup brand, officially introduced in 1973.
Nearly 60 years later, Pickup International has grown into a leading supplier in the European DIY market, specializing in self-adhesive letters, character sheets, marking and safety signage solutions.
European Production & Custom Solutions from 1 Piece
With a modern machine park, we develop and manufacture almost our entire assortment of over 6,000 products in-house. This enables maximum flexibility, from standard assortments to fully customized solutions.
Whether you require a specific design, size, or material, we can produce your custom solution starting from just one piece.
Efficient Presentation & Distribution
In addition to product development, Pickup designs its own display materials, ensuring efficient presentation in more than 3,000 points of sale.
From our headquarters in Dedemsvaart, orders are picked using an ultra-modern vertical lift system and shipped daily to customers and partners throughout Europe.
European Partners & Local Representation
Pickup International works with partners throughout Europe. Our team of 35 dedicated professionals builds long-term partnerships within retail, DIY, and industrial markets every single day.
Reach out below to get in contact with the possibilities
Ready to Optimize Your Category Performance?
Looking to increase shelf efficiency, improve supply chain reliability, and partner with a stable European production?
Let’s explore how Pickup can strengthen your assortment and drive measurable results across your retail network.
Fill out the contact form and our team will get in touch with you shortly to discuss the possibilities.